How We Think About Positioning

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positionings that beat plan

Our Point of View: Strong Brands = Strong Businesses

We believe it's more important than ever for companies to have a clear strategy for presenting their brands and making brand-right decisions as:

Social media and technology are further shifting the balance of power to consumers.

Choices have proliferated and the Internet has made it easier than ever to evaluate all the options.

Consumers seek out information from peers, and place more trust in the opinions of total strangers than in traditional information sources.

To learn more about our point of view, click here.

SVAMA Panel Discussion: Mobile Marketing ~ It's Personal!
November 8, 2011

Judy recently co-led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing. Panelists included Beth Murphy, CMO of mobile-first site HotelTonight, Robyn Yoslow, Digital Strategist at Seagate Technologies, and Stephen Andrews, Director of Sales and Marketing at The Creative App Company.

The big takeaway: Mobile is leading a transformation of brands and brand management. To read Judy's article with insights from the panel, click here.

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